Abdallah Monged's profile

EL Arosa Tea Creative campaign

Abdallah Monged
•
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Client: El Arosa Tea
Project Type: Unofficial.

Project overview: This campaign aims to restore Arosa tea to its position and
loyalty in the Egyptian market once again, strengthen its position, and gain 
new customers from all classes.

Tagline: شاي لكل المصریین
Marketing Objective: Recognition brand Increase, acquire new customers in new classes and work to promote loyalty and belonging to the El Arosa tea.
Brand Promise: The quality of the product and its access to the best taste 
at the lowest price.
RTBs: More than 50 years of development and making a distinctive 
mark among tea drinkers, 
Brand Personality: Healthy - cheerful - unique - special

Communication Objective: El Arosa Tea is in the market for many years with its good taste, it has the expertise in making tea time every day so special,
warm and not traditional and boring.
Deliver the idea that the tea is remarkable with its taste and it’s for everyone whenever you need to set your mind and to have a quality time.

Insights: For the Egyptian people loves tea at all times, morning and evening, whether at home, work, or at gatherings, drinking tea essential thing during the day, to focus on work, and after getting up from sleep.

Target Audience:
Demographics: Class (C/B) - Gender (both) - Age group (25-40) - Location (Egypt) - Language (Arabic).
Psycho-graphics: Attitude : (محددين، الثقة بالنفس، الرغبة في التركيز والنشاط وتظبيط الدماغ) - Lifestyle (الطبقات البسيطة الشاي أساسي في یومھم أثناء تأدية عملھم حتى في أوقات العائلیة وغیر العمل) 

Advertising Appeals: Rational (Pain Solution appeal) - Emotional ( Status Appeal).
Mediums: ATL - OOH - (Metro - Mall - Supermarket - Road)
ads Advertising creative creative concept Creative Design Creative Direction drink marketing social media tea
ads Advertising creative creative concept Creative Design Creative Direction drink marketing social media tea
 "The stress of life and work leads to a lack of focus, which makes us see the world unnaturally and strangely. "
ads Advertising creative creative concept Creative Design Creative Direction drink marketing social media tea
ads Advertising creative creative concept Creative Design Creative Direction drink marketing social media tea
ads Advertising creative creative concept Creative Design Creative Direction drink marketing social media tea
ads Advertising creative creative concept Creative Design Creative Direction drink marketing social media tea
ads Advertising creative creative concept Creative Design Creative Direction drink marketing social media tea
ads Advertising creative creative concept Creative Design Creative Direction drink marketing social media tea
ads Advertising creative creative concept Creative Design Creative Direction drink marketing social media tea
ads Advertising creative creative concept Creative Design Creative Direction drink marketing social media tea
Before & After
ads Advertising creative creative concept Creative Design Creative Direction drink marketing social media tea
ads Advertising creative creative concept Creative Design Creative Direction drink marketing social media tea
Advertising Mediums
ads Advertising creative creative concept Creative Design Creative Direction drink marketing social media tea
ads Advertising creative creative concept Creative Design Creative Direction drink marketing social media tea
ads Advertising creative creative concept Creative Design Creative Direction drink marketing social media tea
ads Advertising creative creative concept Creative Design Creative Direction drink marketing social media tea
ads Advertising creative creative concept Creative Design Creative Direction drink marketing social media tea
ads Advertising creative creative concept Creative Design Creative Direction drink marketing social media tea
ads Advertising creative creative concept Creative Design Creative Direction drink marketing social media tea
ads Advertising creative creative concept Creative Design Creative Direction drink marketing social media tea
ads Advertising creative creative concept Creative Design Creative Direction drink marketing social media tea
ads Advertising creative creative concept Creative Design Creative Direction drink marketing social media tea
ads Advertising creative creative concept Creative Design Creative Direction drink marketing social media tea
ads Advertising creative creative concept Creative Design Creative Direction drink marketing social media tea
ads Advertising creative creative concept Creative Design Creative Direction drink marketing social media tea
ads Advertising creative creative concept Creative Design Creative Direction drink marketing social media tea
Creative copywriter: Abdallah Monged.
Art Director: Ahmed M. Elassi .
Senior Graphic Design: Abdallah Monged.
EL Arosa Tea Creative campaign
Published:
Abdallah Monged's profile

Owner

Abdallah Monged's profile
Nasr City, Egypt

EL Arosa Tea Creative campaign

This campaign is directed to tea lovers and those looking for focus And activity, Especially in the age group of "25: 40" years class "C - B" and Read More

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